NCR Corporation

Opportunity

NCR sought to amplify its brand visibility by leveraging high-profile partnerships and showcasing its transaction and mobile technology in ways that resonate with both business and consumer audiences.

Solution

Through a dual-campaign approach, NCR highlighted its innovations on two fronts. For the “Skip The Line” initiative, Zaki Rose produced an in-stadium video campaign during Monday Night Football, spotlighting NCR’s transaction technology at Georgia Dome kiosks. Meanwhile, the “Welcome Home” campaign brought a humanized, cinematic lens to NCR’s mobile tools, using original music, global voiceover talent, and iconic locations like Safeco Field and Sea-Tac Airport.

Outcome

Together, these campaigns elevated NCR’s brand presence, with “Skip The Line” enhancing visibility of its technology solutions in live sports environments and “Welcome Home” serving as a globally distributed marketing asset that drove sales and engagement across markets.