Fanatics Fest NYC

Opportunity

Fanatics Fest returned to New York City for its second annual event at the Javits Center, bringing together over 125,000 fans and more than 300 athletes and celebrities for a three-day celebration of sport, culture, and fandom. As a keystone moment for the Fanatics brand, the Sportsbook division needed to capture the full scope of its activation, energy, and consumer engagement throughout the weekend to reinforce its growing impact and presence in the sports betting space.

Solution

Zaki Rose was entrusted with leading end-to-end content production for Fanatics Sportsbook’s activation footprint at the event. We provided full production services including pre-production, on-site execution, and post-production across all three days. Managing a 19-person crew including camera operators, assistants, sound techs, producers, and editors, we captured the excitement in real time and delivered over 20+ video assets to Fanatics’ internal social and partnership teams. Our on-site and remote editorial teams collaborated across states, enabling real-time edits and content drops throughout the event to support digital engagement and amplification.

Outcome

The campaign was a major success, showcasing Fanatics Sportsbook’s presence as a core pillar of the brand’s expanding ecosystem. Through high-volume, high-quality content, we brought to life the fan experience, athlete interactions, and immersive nature of the activation. The collaboration across multiple departments underscored Zaki Rose’s ability to scale, execute, and deliver in high-stakes environments helping Fanatics Sportsbook inspire, engage, and connect with the next generation of sports fans and bettors.