Fanatics Sportsbook & Casino

Opportunity

Fanatics Sportsbook and Casino needed a creative partner to deliver high-performing content across all digital channels—including OTT, CTV, app networks, affiliates, UAC, paid social, paid search, and programmatic. With constant campaign volume, they required speed, consistency, and creative agility at scale.

Solution

As the official agency of record, Zaki Rose delivers hundreds of static, motion, and animated assets weekly. Our team works in real-time with Fanatics’ internal marketing, ops, and legal teams to meet performance goals, stay on brand, and optimize for each platform and funnel stage.

Outcome

Zaki Rose has become a vital extension of Fanatics’ marketing engine—driving acquisition, retention, and brand consistency. Our ability to execute high-volume, high-quality creative has set a new benchmark for performance marketing in the industry.