Fanatics Sportsbook x NASCAR

Opportunity

Fanatics Sportsbook partnered with NASCAR to further integrate its brand into the motorsports world, highlighted by the debut of its own sponsored car at the Cracker Barrel 400 in Nashville. To amplify this moment and showcase the energy of the sport, Fanatics tasked Zaki Rose with leading creative and production efforts to capture the spirit of the partnership and bring the NASCAR experience to life across its digital channels.

Solution

Zaki Rose delivered full-scale production services, managing all aspects of creative development, pre-production, on-site execution, and post-production. Our team directed the content strategy to spotlight the branded Fanatics Sportsbook car while authentically capturing the culture, excitement, and fan energy of race day. In addition to video content, we produced a suite of editorial photography, delivering dynamic visuals formatted for use across social media, digital marketing, and internal storytelling needs.

Outcome

The final content elevated Fanatics Sportsbook’s presence in NASCAR, blending brand integration with cultural relevance and high-energy visuals. By translating the live atmosphere of race day into compelling branded storytelling, Zaki Rose helped Fanatics deepen fan engagement and build momentum for its ongoing NASCAR partnership. The shoot further solidified our trusted role as a creative and production partner across the Fanatics ecosystem.