Level Reforge

Opportunity

HP partnered with Infinity Marketing to launch Level Reforge, a flagship event in Los Angeles blending gaming, live competition, and a headline concert by Zedd. They needed a creative partner who could capture the scale of production, document both behind-the-scenes and on-stage highlights, and deliver content at speed for social and post-event storytelling. The challenge was to meet broadcast-level quality while turning around edits in under 24 hours for global distribution.

Solution

Zaki Rose led end-to-end production, covering the full arc of the event from scenic load-in through to the finale concert. Our crew executed multi-camera coverage, time-lapse builds, backstage content, VIP activations, Valorant gameplay finals, and the live Zedd performance. We crafted both rapid-turn social edits (delivered within 24 hours) and longer-form cinematic sizzles designed for digital platforms, as well as internal and external distribution. The content style fused the hype of esports with the sophistication of a global brand, blending fast-paced cuts, high-contrast neon visuals, and emotionally charged audience reactions.

Outcome

The project was a resounding success. The event had more than 3M views and over 79K live fans. ZR over delivered on expectations and with lightning-fast turnaround, were able to provide HP and IMT immediate social impact and polished evergreen assets. The assets are central to both internal storytelling and external marketing, reinforcing HP’s role as an innovator in gaming culture. The client praised Zaki Rose’s efficiency, creativity, and ability to elevate the brand experience under tight deadlines.