NBA FanCash Splash

Opportunity

To tip off the NBA Finals with an engaging content-led campaign, Fanatics Sportsbook partnered with the NBA and elite shooting coach Lethal Shooter to create a social-first activation that invited fans into the conversation. The goal: merge bold internet debates with predictive gameplay, drive app engagement, and reward fans through the Fanatics ecosystem with $100,000 in FanCash.

Solution

Zaki Rose procured and secured Lethal Shooter as the featured talent, leveraging his viral credibility to anchor the campaign with authenticity and high-impact reach. In collaboration with the internal creative, social, and partnership teams at Fanatics Sportsbook, Zaki Rose helped shape the campaign’s creative foundation and messaging. We led the full production process end-to-end, including pre-production strategy, talent coordination, on-site direction, and post-production editing delivering a suite of vertical, square, and in-app content optimized for distribution across Fanatics, NBA, and Lethal Shooter’s platforms. Every asset was crafted to maximize viewer participation in the “3 Point FanCash Splash,” where fans predicted how many threes Lethal would hit in a live challenge

Outcome

The campaign delivered standout results generating over 10.6 million views and 360,000+ engagements across all channels, with feature placement on NBA and Yahoo Sports. By blending cultural relevance, gamified participation, and creator-led storytelling, the activation positioned Fanatics Sportsbook as an innovative and fan-first brand. It also set the tone for future social-first campaigns, affirming Zaki Rose’s role as a key creative and production partner across league, talent, and platform collaborations.