Opportunity

State Farm needed a versatile creative partner to lead the production of its large-scale eSports campaign, Gamerhood, across social. The great team at Infinity Marketing brought ZR in to execute all social content for multiple seasons. Each season, themed “Neo City,” required the efficient execution of a high-volume, multi-influencer content rollout, delivered at broadcast quality and within tight timelines.

Solution

Zaki Rose led the end-to-end production for social for both Gamerhood Season 3 and Season 4, producing and delivering over 80+ assets per season. The campaign, inspired by CyberPunk and Blade Runner, featured 11 influencers from eSports, music, and creator industries. Our scope included full creative direction, long-form social episodes, short-form social edits, and immersive behind-the-scenes content.

In addition to the Gamerhood series, Zaki Rose was entrusted with producing all sizzle reels and editorial content for Infinity Marketing and State Farm across major global awards shows—including Cannes Lions and other international recognition platforms. These edits celebrated State Farm’s excellence in full-service marketing campaigns at the highest industry standard.

Outcome