Aquafina wanted to instil the importance of graduating high school by launching a national high school campaign asking students to make a pledge for their future.
Solution
We partnered with Aquafina® and NFL wide receiver, Tyler Lockett to produce a video for a national high school campaign to give students and parents the opportunity to make a pledge for their future.
We were asked to conceptualize the campaign, write, produce and execute the shoot day in less than one week. The campaign was to inspire students and parents to make a pledge for their future. The students could give their schools the opportunity to win a visit from Tyler Lockett and $5,000. The parents made the pledge for a chance to win $5,000 that can be used toward their child’s future.
Partnering with 200 schools, there were more than 32,000 online submissions!
Process
We told this story by securing a film studio in downtown Seattle and arranged a crew of almost 15 that included multi-camera operators, photographers, a lighting team, multimedia services, hair and makeup and more. We worked directly with client representatives on-site and delivered the content ahead of schedule for a rapid turnaround of less than 25 days. That covers development, writing, producing, shooting, editing and delivering final product.
