Tell the story of LEGO Education’s SPIKE Prime global release and the impact made across the world.
Opportunity
We were tasked to provide creative oversight, project management, video editing, audio editing & motion design services to tell the story for WE Creative Agency and LEGO Education’s global launch of SPIKE Prime.
LEGO Education reached 9 nine countries with a global press release from New York, where ZR supported creative direction, live activation tasks and project communications. The impact was felt in the US, UK, China, Germany, Japan, Russia, Singapore, South Africa and Australia through social promotions, live video streams and media coverage on Wired, Fast Company, Business Insider, Cheddar TV, Yahoo! Online and more. Soon after a press event in Singapore and Russia continued the momentum and concluded a multi-phase rollout that exceeded all KPI’s and helped sell out LEGO Education pre-orders.
Solution
We worked hand-in-hand with WE to formulate the perfect case study featuring content from their press launches in New York, Singapore and Russia, impact data from their digital marketing campaign and media coverage.
ZR assembled all content and collaborated with our motion designer, editor, music producers, sound designer, creative directors and sought out voice over talent to seamlessly weave this multidimensional story and deliver a case study video that exceeded expectations for all parties involved.
