Establish awareness and celebrity integration with a legacy brand like Pokemon lead by an upbeat and natural endorsement with professional athletes.
Pokemon: TCG Game
The Solution
We partnered with Pokemon to deliver a dynamic piece of content infusing professional athletes’ Richard Sherman and Johnny Hekker while capturing their passion for the Pokemon brand that was promoted online through a global campaign.
Pokemon: Sun, Moon & Stars
We were tasked to produce a promotional video highlighting the launch of a new game with celebrity athletes Richard Sherman and Johnny Hekker. The video was launched online and promoted by Pokemon globally. This type of integration displays the various types of personalities who play Pokemon throughout the gaming universe.
Process
We told this story by securing a football field at a local high school near Richard Sherman’s home in Maple Valley, WA. We arranged a 15 person crew which included multi-camera operators, drone imagery, multimedia services, hair and makeup and more. We worked directly with client representatives on-site and outperformed client expectations with a limited amount of time with celebrity athletes.
