Zaki Rose addressed the challenge of effectively coordinating and producing a large-scale, engaging social media campaign for State Farm’s Gamerhood eSports tournament across multiple digital platforms.
Opportunity
The challenge was to efficiently manage and coordinate the production, direction, and delivery of a large volume of diverse and high-engagement social media content for a complex, multi-influencer eSports campaign within a tight timeline.
Solution
Zaki Rose led the creative, coordination, production and delivery of State Farm’s social media campaign for their eSports tournament, Gamerhood. The third season, themed Neo City and inspired by CyberPunk and Blade Runner, aimed to create high-quality and engaging content across multiple social media platforms. This involved collaboration with the client, agencies, and contractors, featuring 11 influencers from the eSports, creator, and music industries. The campaign spanned over three months, producing more than 60 assets during a five-week campaign period.
Launching on the first Friday of August 2024, Zaki Rose will share content from long-form episodes, social cut downs and BTS driven content after the 5 week campaign wraps.
Behind the Scenes
